AMEC Measurement Month 2017 – Media Intelligence Minute

Measuring to improve communications outcomes should remain important to communicators all throughout the year, but September is an excellent time to focus on these activities, as the month is dedicated to AMEC’s Measurement Month.

Watch this week’s Media Intelligence Minute to hear Chip Griffin, CARMA’s North American CEO, discuss Measurement Month and how it can be helpful to organizations as we near 2018.