June 27, 2022

Helping PR pros make smarter decisions

The Value of Checklists – Media Intelligence Minute

Checklists are a valuable tool for all professionals, regardless of the industry or field they work in, to ensure they’re fulfilling each step to achieve their goals.

In this week’s Media Intelligence Minute, Chip Griffin, CARMA’s North American CEO, discusses the value of using checklists as a communicator, including how they can benefit communications efforts such as confirming you receive all the necessary coverage and updating search terms to reflect current campaigns.


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About The Author


Jordan Gosselin recently began her career in marketing and communication with CARMA. Her experience includes social and digital work, creative content production, and marketing operations.

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