PR measurement adoption is becoming more widespread throughout the communications industry. Professionals emphasize the importance of measuring PR work to show its value.
Although PR measurement adoption is becoming more common, many professionals still encounter problems that prevent them from effectively tracking the success of communications programs. Lack of budget allotted for measurement, minimal training, and insignificant time to dedicate to measurement are among the most prevalent problems throughout the industry.
This session, co-hosted by Karen Swim, President and CEO of Words for Hire, and Jennifer Zingsheim Phillips, Founder of 4L Strategies, will identify the most common obstacles communicators encounter and offer tips for overcoming them to implement meaningful PR measurement.
Additionally, Karen and Jen will propose solutions for the various problems facing agencies of different sizes, including global firms, boutique agencies, and solo practitioners.
Register for the session now. Can’t attend at that time? Not a problem. Register and we’ll email you a full recording within 24 hours of the session.