There's no such thing as a one-size-fits-all approach to social media. From the kind of updates bran ...
When ‘just the facts’ blogging works just fine
January, 2010
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The ongoing question: How do we pay for online news?
Bryan Person's audio commentary for December looks at Rupert Murdoch's plan to put all of his newspa ...
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How to use social media to galvanize online giving
Bryan Person highlights "Movember" and how social media can increase buzz and awareness around chari ...
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Marketers have to play by the new FTC rules, too
Earlier this month, the Federal Trade Commission announced new guidelines around disclosure for onli ...
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Brand Bullying–where’s the (on)line in the sand?
When does calling out a well-known company for poor customer service or a shoddy product on a blog o ...
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“Journalism is no longer a lecture”: an Interview with Elise Hu
Bryan Person interviews Elise Hu, who recently left broadcast television to help launch a new, nonpr ...
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Four Reasons to Get Back to Blogging
When all of your Twittering comes at the expense of blogging, it's worth asking whether you're makin ...
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#JournChat is Monday Night’s Must-Tweet Activity
The impact of social media on the public relations profession is always a hot topic on Twitter, but ...
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PBS: Building Online Engagement
Bryan Person explores PBS's use of online audience engagement with Jayme Swain, director of PBS Enga ...
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Hashtags: Coming to a conference near you
From connecting participants and keeping speakers on their toes to giving organizers invaluable real ...