We’ve written about how reading books can make you a better writer fairly often here on Media Bullse ...
Summer Reading Recommendations – 2018
August, 2018
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Navigating the “political” in digital advertising
Facebook’s new political labeling rules are catching some unexpected fish in its net. Marketing Dive ...
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If people are changing how they use social media, will there be an impact on PR?
The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Soci ...
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Is there ever a reason to measure impressions?
Impressions are a surface metric that don’t provide much actionable information. PR professionals ar ...
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Even in an era of ‘fake news,’ this story has a Cloud over it
Is earned media so valuable you’d risk your reputation to find a means to secure it? Is inventing a ...
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“Fake influencer” takes on new meaning with CGI accounts
If fake influencers are a problem for PR, what are we going to do with AI-generated fake influencers ...
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Is Reddit the social platform communicators should be paying attention to?
Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, ...
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Does current scrutiny over data privacy have implications for media monitoring?
A recent conflux of news stories has placed a very standard communications practice under the micros ...
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Is the Golden Age of social media over?
Let’s note right off the bat that the headline doesn’t proclaim social media to be “dead.” The numbe ...
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Edelman’s 2018 Trust Barometer: Trust continues to slide
Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are farin ...