Over the past year, the air carriers in the US have been involved in multiple incidents that have co ...
Airline reputational woes go global
October, 2017
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Data versus gut instinct
It seems a bit hard to believe we’re already in the fourth quarter of the year—but, it’s October and ...
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Incorporating micro-influencers into PR programs
The rise of digital and social platforms has shifted the spotlight to influencer programs, but from ...
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Why media training matters
Media training has been around for a while now, and yet it’s still a process that some executives an ...
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Three tips to improve your listening skills – and become a better communicator
When we talk about skills necessary for a communicator or PR practitioner, typically we get a list t ...
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Do crowdfunding initiatives need a communications program to be successful?
If you are on Facebook, you’ve probably seen a number of posts or ideas promoting crowdfunded initia ...
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5 ways to use media monitoring for alumni relations
We’re heading into autumn, and this means back to school for many—including those in college. As nor ...
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How to secure media coverage when other news dominates
With all of our preparation, careful strategy development, and plan execution, PR pros are rarely ca ...
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Using media monitoring to find influencers
Often, the reason for subscribing to a media monitoring service is for a company to track media ment ...
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Behavioral science – why a base understanding of it can be useful in PR
The primary objective of public relations work is to build “mutually beneficial relationships betwee ...