Sandy Kalik explains how adding a little bit of magic and music to your marketing can spark a feelin ...
The Station is Alive with the Sound of Music
May, 2009
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Marketing in a recession
At this point, there can be no doubt that there has been an economic downturn--it's hit everyone. Sa ...
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Let’s talk about sex, Baby…
Sandy Kalik takes an objective look at a controversial topic: the use of sex in marketing and advert ...
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Game Time: Super Bowl Ad Engagement
We're right around the corner from the Big Game, and Sandy Kalik takes a look at how far $3 million ...
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Branding a Cultural Icon, Branding a Cola
Given that it's the holiday season, it seemed all too appropriate to take a closer look at how one f ...
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Digital Footprints: Raising Kids Online
Since the dawn of the Internet, people have viewed kids using the Web with suspicion and fear. Simil ...