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What will 2017 hold for communicators?

Posted by Jennifer Zingsheim Phillips
|Date: December 14, 2016
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What will 2017 hold for communicators?

It’s that time of year again, when seemingly everyone is trying to prognosticate and predict what the nex ...

It’s that time of year again, when seemingly everyone is trying to prognosticate and predict what the next year will look like for business. Communicators are no different, and a new report out from t ...

December 14, 2016
| by Jennifer Zingsheim Phillips

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Out of this world communications: what sci-fi and tech can teach us

Posted by Jennifer Zingsheim Phillips
|Date: December 8, 2016
| 0 comments

Out of this world communications: what sci-fi and tech can teach us

I’m a big fan of science fiction. I loved Ray Bradbury’s The Martian Chronicles, I avidly watched Star Tr ...

I’m a big fan of science fiction. I loved Ray Bradbury’s The Martian Chronicles, I avidly watched Star Trek: The Next Generation, and I love the Star Wars series. There are two science fiction films t ...

December 8, 2016
| by Jennifer Zingsheim Phillips

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How will the expansion of VR accessibility to consumers change PR?

Posted by Jennifer Zingsheim Phillips
|Date: November 22, 2016
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How will the expansion of VR accessibility to consumers change PR?

You know someone’s been in social media communications circles for a while if the conversation ever drift ...

You know someone’s been in social media communications circles for a while if the conversation ever drifts to talking about Second Life, created by Linden Labs. For a brief period in around 2006/2007, ...

November 22, 2016
| by Jennifer Zingsheim Phillips

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Global PR: what PR professionals need to know in a shrinking world

Posted by Jennifer Zingsheim Phillips
|Date: November 16, 2016
| 0 comments

Global PR: what PR professionals need to know in a shrinking world

A recent post on Media Bullseye examined skills needed for the modern PR pro. One of the biggest changes ...

A recent post on Media Bullseye examined skills needed for the modern PR pro. One of the biggest changes in PR, now and in the future, is the increasing focus on global PR. This brings with it challen ...

November 16, 2016
| by Jennifer Zingsheim Phillips

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Does internal comms get the respect it deserves?

Posted by Jennifer Zingsheim Phillips
|Date: November 8, 2016
| 0 comments

Does internal comms get the respect it deserves?

Despite the need for employees to be engaged and informed, sometimes it feels as though internal communic ...

Despite the need for employees to be engaged and informed, sometimes it feels as though internal communications is treated as an afterthought rather than a core PR practice. From the largest organizat ...

November 8, 2016
| by Jennifer Zingsheim Phillips

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What is Content Seeding and how can it help your PR Efforts

Posted by Jordan Gosselin
|Date: September 1, 2016
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What is Content Seeding and how can it help your PR Efforts

“Content remains king!” Ketchum President Barri Rafferty exclaimed in a post on Ketchum’s blog last year. ...

“Content remains king!” Ketchum President Barri Rafferty exclaimed in a post on Ketchum’s blog last year. Later in the post, Rafferty discussed the changes in the PR industry she expected to see in 20 ...

September 1, 2016
| by Jordan Gosselin

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Find, Sift, Filter, and Sort–Addressing Content Shock

Posted by Jennifer Zingsheim Phillips
|Date: January 9, 2014
| 0 comments

Find, Sift, Filter, and Sort–Addressing Content Shock

So, this is what happens when you wait more than 24 hours to write a blog post. Someone else writes it fo ...

So, this is what happens when you wait more than 24 hours to write a blog post. Someone else writes it for you. Okay--not exactly. But Shel Holtz has written a great piece challenging some of the poin ...

January 9, 2014
| by Jennifer Zingsheim Phillips

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The ABC’s of Media Monitoring for Schools and Universities

Posted by Mackenzie Bradley
|Date: February 9, 2012
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The ABC’s of Media Monitoring for Schools and Universities

I recently realized that I have attended or worked for four different institutes of higher learning and s ...

I recently realized that I have attended or worked for four different institutes of higher learning and spent nearly six years in dormitories. Academic organizations are somewhat unusual in that they ...

February 9, 2012
| by Mackenzie Bradley

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How the Internet is proving Tip O’Neill wrong

Posted by Jennifer Zingsheim Phillips
|Date: January 26, 2012
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How the Internet is proving Tip O’Neill wrong

The late House Speaker Tip O'Neill said "all politics is local." It's a mantra in politics, and is freque ...

The late House Speaker Tip O'Neill said "all politics is local." It's a mantra in politics, and is frequently at the core of Public Affairs programs. It makes sense: if you are appealing to a populati ...

January 26, 2012
| by Jennifer Zingsheim Phillips

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Windrum, a tireless advocate, seeks to SMAC cancer

Posted by Jennifer Zingsheim Phillips
|Date: January 23, 2012
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Windrum, a tireless advocate, seeks to SMAC cancer

Last week, I had the pleasure of speaking with Jennifer Windrum, the driving force behind the WTF (Where' ...

Last week, I had the pleasure of speaking with Jennifer Windrum, the driving force behind the WTF (Where's The Funding) for lung cancer awareness. Windrum, whose mother has been battling lung cancer f ...

January 23, 2012
| by Jennifer Zingsheim Phillips

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