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Insight and Action: Making Your Data Work for You [Webinar]

Posted by Jordan Gosselin
|Date: April 17, 2018
| 0 comments

Insight and Action: Making Your Data Work for You [Webinar]

Where is your organization collecting data? At a minimum, you probably have Google Analytics tracking web ...

Where is your organization collecting data? At a minimum, you probably have Google Analytics tracking website activity, CRM software cataloguing your customer and prospect information, and a media mon ...

April 17, 2018
| by Jordan Gosselin

| 0 comments

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Big Data, Small Data: Making the Most of the Data Available [Webinar]

Posted by Jordan Gosselin
|Date: February 1, 2018
| 0 comments

Big Data, Small Data: Making the Most of the Data Available [Webinar]

Businesses now generate and store mountains of data about their work and customers. With more available d ...

Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Communic ...

February 1, 2018
| by Jordan Gosselin

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What data-driven journalism is, and why it matters to PR

Posted by Jennifer Zingsheim Phillips
|Date: November 1, 2017
| 0 comments

What data-driven journalism is, and why it matters to PR

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more fre ...

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. There are many reasons for this, from mainstream media sources trying to differentiate ...

November 1, 2017
| by Jennifer Zingsheim Phillips

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Data versus gut instinct

Posted by Jennifer Zingsheim Phillips
|Date: October 9, 2017
| 0 comments

Data versus gut instinct

It seems a bit hard to believe we’re already in the fourth quarter of the year—but, it’s October and many ...

It seems a bit hard to believe we’re already in the fourth quarter of the year—but, it’s October and many PR practitioners are doing 2018 planning. Data analysis will continue to be paramount in the P ...

October 9, 2017
| by Jennifer Zingsheim Phillips

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Chats with Chip: Jason Booms on how primary research can help communicators

Posted by Jordan Gosselin
|Date: September 28, 2017
| 0 comments

Chats with Chip: Jason Booms on how primary research can help communicators

The newest episode of Chats with Chip welcomes Jason Booms, Managing Director for Market and Influencer R ...

The newest episode of Chats with Chip welcomes Jason Booms, Managing Director for Market and Influencer Research with CARMA North America. Throughout the episode, Jason provides information about prim ...

September 28, 2017
| by Jordan Gosselin

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Behavioral science – why a base understanding of it can be useful in PR

Posted by Jennifer Zingsheim Phillips
|Date: August 9, 2017
| 0 comments

Behavioral science – why a base understanding of it can be useful in PR

The primary objective of public relations work is to build “mutually beneficial relationships between org ...

The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentia ...

August 9, 2017
| by Jennifer Zingsheim Phillips

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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: July 26, 2017
| 0 comments

PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, chall ...

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, challenged the notion that marketing has perfected their measurement efforts. According to Chip, PR ...

July 26, 2017
| by Jordan Gosselin

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5 tips for data visualization in PR measurement

Posted by Jennifer Zingsheim Phillips
|Date: May 31, 2017
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5 tips for data visualization in PR measurement

One of the more important methods of communicating measurement results is by using charts and graphs to v ...

One of the more important methods of communicating measurement results is by using charts and graphs to visually depict data. The adage that a picture is worth a thousand words holds just as true for ...

May 31, 2017
| by Jennifer Zingsheim Phillips

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Tips to improve your research for PR programs

Posted by Jennifer Zingsheim Phillips
|Date: May 10, 2017
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Tips to improve your research for PR programs

Research is a big part of doing public relations work properly, across virtually every practice of PR. Wh ...

Research is a big part of doing public relations work properly, across virtually every practice of PR. Whether you’re doing background research on a public affairs issue so that you get your strategy ...

May 10, 2017
| by Jennifer Zingsheim Phillips

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Communicators shine spotlight on value in preserving data

Posted by Jordan Gosselin
|Date: April 17, 2017
| 0 comments

Communicators shine spotlight on value in preserving data

Recently, Media Bullseye published an article on big data, its availability, and how it can be used to be ...

Recently, Media Bullseye published an article on big data, its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months followin ...

April 17, 2017
| by Jordan Gosselin

| 0 comments

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