Data and metrics have become an important part of the work of public relations professionals. Whereas pre ...
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How too many metrics may be worse than none at all
How too many metrics may be worse than none at all
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Transparency and accountability in digital advertising: can P&G make it happen?
Transparency and accountability in digital advertising: can P&G make it happen?
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Privacy vs. progress: protecting users from data-gathering
Privacy vs. progress: protecting users from data-gathering
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Qualitative versus Quantitative data, and why PR needs to be good at both
Qualitative versus Quantitative data, and why PR needs to be good at both
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Dark social, walled gardens: how private channels challenge PR
Dark social, walled gardens: how private channels challenge PR
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Big Data and Open Data—can they help with PR efforts?
Big Data and Open Data—can they help with PR efforts?
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24 Posts to help integrate Google Analytics into your PR measurement strategies
24 Posts to help integrate Google Analytics into your PR measurement strategies
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Spotify campaign displays fusion of creative content and data
Spotify campaign displays fusion of creative content and data
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It’s time to embrace data-driven public relations
It’s time to embrace data-driven public relations
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