With the development of insightful analytic tools in recent years, experts have begun to consider how to implement big data in PR efforts. Despite the potential for using data to improve PR efforts, i ...

One of those topic areas in which people’s eyes seem to glaze over are discussions on qualitative and quantitative data. Maybe it is the words themselves (they sound similar), or perhaps their use evo ...

Facebook’s “walled garden” has presented an issue to marketers and PR people ever since the social platform opened up to the public nearly a decade ago. With its limited sharing of user data and priva ...

“Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money t ...