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Insight and Action: Making Your Data Work for You [Webinar]

Posted by Jordan Gosselin
|Date: April 17, 2018
| 0 comments

Insight and Action: Making Your Data Work for You [Webinar]

Where is your organization collecting data? At a minimum, you probably have Google Analytics tracking web ...

Where is your organization collecting data? At a minimum, you probably have Google Analytics tracking website activity, CRM software cataloguing your customer and prospect information, and a media mon ...

April 17, 2018
| by Jordan Gosselin

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CEO reputation and PR: How online challenges have intensified brand risk

Posted by Jennifer Zingsheim Phillips
|Date: June 22, 2017
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CEO reputation and PR: How online challenges have intensified brand risk

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have eth ...

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They ...

June 22, 2017
| by Jennifer Zingsheim Phillips

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Good PR a challenge for those making money while doing good

Posted by Jennifer Zingsheim Phillips
|Date: March 20, 2017
| 0 comments

Good PR a challenge for those making money while doing good

If you work in PR long enough, there’s likely going to be a client or two that makes you silently wish fo ...

If you work in PR long enough, there’s likely going to be a client or two that makes you silently wish for an easier path, like doing PR for an altruistic organization that “always” seems to be on the ...

March 20, 2017
| by Jennifer Zingsheim Phillips

| 0 comments

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EpiPen Reaction: How Digital Communications Impacts Advocacy and Public Affairs

Posted by Jordan Gosselin
|Date: September 22, 2016
| 0 comments

EpiPen Reaction: How Digital Communications Impacts Advocacy and Public Affairs

In the last month, you’ve likely heard or read something about the pharmaceutical company Mylan and their ...

In the last month, you’ve likely heard or read something about the pharmaceutical company Mylan and their product EpiPen. EpiPen, a device that delivers a dose of epinephrine for treatment of severe a ...

September 22, 2016
| by Jordan Gosselin

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When should the media ignore social channels?

Posted by Jennifer Zingsheim Phillips
|Date: August 8, 2012
| 0 comments

When should the media ignore social channels?

For all of the benefits of social media, there are times when the controversy that is generated through a ...

For all of the benefits of social media, there are times when the controversy that is generated through a social channel is so silly, so shallow, and so worthless I wish it would be ignored. Unfortuna ...

August 8, 2012
| by Jennifer Zingsheim Phillips

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Unbelievable. Homeless Hotspots–is this where marketing is heading?

Posted by Jennifer Zingsheim Phillips
|Date: March 13, 2012
| (2) Comments

Unbelievable. Homeless Hotspots–is this where marketing is heading?

My parents, friends, and long-suffering husband can attest that I am rarely rendered speechless. But the ...

My parents, friends, and long-suffering husband can attest that I am rarely rendered speechless. But the antics of marketing firm BBH Labs have me darn close. I honestly had a hard time believing this ...

March 13, 2012
| by Jennifer Zingsheim Phillips

| (2) Comments

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PR and the Choppy Waters of Celebrity Endorsement

Posted by Jennifer Zingsheim Phillips
|Date: January 25, 2012
| (2) Comments

PR and the Choppy Waters of Celebrity Endorsement

We don't talk much about the celebrity endorsement/marketing side of PR here on Media Bullseye--mostly be ...

We don't talk much about the celebrity endorsement/marketing side of PR here on Media Bullseye--mostly because I tend to think that celebrity endorsement, while presumably effective considering its wi ...

January 25, 2012
| by Jennifer Zingsheim Phillips

| (2) Comments

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Not One Bad Day

Posted by Jennifer Zingsheim Phillips
|Date: October 24, 2011
| 0 comments

Not One Bad Day

Social media "crises," from the Ragú/Dads flap to the Bloggess Mess to the Great ConAgra Lasagna Caper ha ...

Social media "crises," from the Ragú/Dads flap to the Bloggess Mess to the Great ConAgra Lasagna Caper have had something in common--well, something other than the common theme of botched social media ...

October 24, 2011
| by Jennifer Zingsheim Phillips

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Bloggers and PR: Have we reached an impasse?

Posted by Jennifer Zingsheim Phillips
|Date: August 9, 2011
| (2) Comments

Bloggers and PR: Have we reached an impasse?

There is a lot of very interesting, thought-provoking content over at Social Media Explorer. It's in my R ...

There is a lot of very interesting, thought-provoking content over at Social Media Explorer. It's in my RSS reader, and I regularly check the site for discussion fodder for the Roundtable podcast. One ...

August 9, 2011
| by Jennifer Zingsheim Phillips

| (2) Comments

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Will gender issues slow social’s growth?

Posted by Jennifer Zingsheim Phillips
|Date: January 18, 2011
| (1) Comment

Will gender issues slow social’s growth?

As social grows more mobile and the trends continue to move towards things like geolocation, will the con ...

As social grows more mobile and the trends continue to move towards things like geolocation, will the continued growth be slowed by what can only be described as a gender problem? I started wondering ...

January 18, 2011
| by Jennifer Zingsheim Phillips

| (1) Comment

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