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Is YouTube the Next TV Network?

Posted by Wayne Kurtzman
|Date: December 3, 2009
| 0 comments

Is YouTube the Next TV Network?

YouTube has enabled video storytelling of every type to be shared around the world. It has served to ente ...

YouTube has enabled video storytelling of every type to be shared around the world. It has served to entertain, inform and sometimes, get people in trouble. Now, media outlets can use YouTube Direct a ...

December 3, 2009
| by Wayne Kurtzman

| 0 comments

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A Tip for Mainstream Media: Work at Building Brand Loyalty

Posted by Robert Quigley
|Date: May 22, 2009
| 0 comments

A Tip for Mainstream Media: Work at Building Brand Loyalty

There are so many places a news consumer can go, so now is the time to hook them for good. Much like the ...

There are so many places a news consumer can go, so now is the time to hook them for good. Much like the previous generation read the paper every morning, we have to find a way to gain customers who w ...

May 22, 2009
| by Robert Quigley

| 0 comments

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Thinking Outside the TV Box

Posted by Ike Pigott
|Date: May 6, 2009
| 0 comments

Thinking Outside the TV Box

Ike Pigott challenges old-line thinking at the TV networks and asks if America will "tun in to see Jay Le ...

Ike Pigott challenges old-line thinking at the TV networks and asks if America will "tun in to see Jay Leno stripping." ...

May 6, 2009
| by Ike Pigott

| 0 comments

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The Future of Ink on Dead Trees

Posted by Wayne Kurtzman
|Date: March 19, 2009
| 0 comments

The Future of Ink on Dead Trees

Wayne Kurtzman looks at the future of journalism, and surmises that it will be dependent on the creativit ...

Wayne Kurtzman looks at the future of journalism, and surmises that it will be dependent on the creativity in how the existing newsrooms focus on what they do best and monetize the behaviors and needs ...

March 19, 2009
| by Wayne Kurtzman

| 0 comments

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Google warns us of…Google

Posted by Jennifer Zingsheim Phillips
|Date: January 31, 2009
| 0 comments

Google warns us of…Google

Sometime on Saturday morning during Super Bowl weekend, Google's Search engine went into a premature 'pre ...

Sometime on Saturday morning during Super Bowl weekend, Google's Search engine went into a premature 'prevent defense.' ...

January 31, 2009
| by Jennifer Zingsheim Phillips

| 0 comments

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Game Time: Super Bowl Ad Engagement

Posted by Sandy Kalik
|Date: January 23, 2009
| 0 comments

Game Time: Super Bowl Ad Engagement

We're right around the corner from the Big Game, and Sandy Kalik takes a look at how far $3 million for a ...

We're right around the corner from the Big Game, and Sandy Kalik takes a look at how far $3 million for a 30-second spot goes with the audience. With the advent and increasing adoption of social media ...

January 23, 2009
| by Sandy Kalik

| 0 comments

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Five Years Gone

Posted by Ike Pigott
|Date: January 16, 2009
| 0 comments

Five Years Gone

Ike Pigott lays out what all communicators need to consider as the news media continues its contraction. ...

Ike Pigott lays out what all communicators need to consider as the news media continues its contraction. Fewer outlets for client messages and greater competition for communications jobs are just two ...

January 16, 2009
| by Ike Pigott

| 0 comments

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Time to Rethink Comments on Media Sites?

Posted by Robert Quigley
|Date: January 16, 2009
| 0 comments

Time to Rethink Comments on Media Sites?

It has become a given within the mainstream news industry that readers should have a forum for unmoderate ...

It has become a given within the mainstream news industry that readers should have a forum for unmoderated comments on all or most stories. In fact, for many news organizations, that's their main, if ...

January 16, 2009
| by Robert Quigley

| 0 comments

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Media Consumption Predictions, But Not Mine

Posted by Doug Haslam
|Date: January 8, 2009
| 0 comments

Media Consumption Predictions, But Not Mine

I have resisted the urge to look back on 2008 with "best of" lists or predictions about 2009. However, th ...

I have resisted the urge to look back on 2008 with "best of" lists or predictions about 2009. However, the many predictions about the media in have my attention. As I read them, a few predictions stru ...

January 8, 2009
| by Doug Haslam

| 0 comments

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Advancing Your Media Career in Challenging Times

Posted by Robert Quigley
|Date: December 19, 2008
| 0 comments

Advancing Your Media Career in Challenging Times

For years, journalists didn't have to worry about whether they were "marketable." If you just did a good ...

For years, journalists didn't have to worry about whether they were "marketable." If you just did a good job reporting or editing the news and didn't cause waves, you could look forward to a long care ...

December 19, 2008
| by Robert Quigley

| 0 comments

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Is YouTube the Next TV Network?

Is YouTube the Next TV Network?

A Tip for Mainstream Media: Work at Building Brand Loyalty

A Tip for Mainstream Media: Work at Building Brand Loyalty

Thinking Outside the TV Box

Thinking Outside the TV Box

The Future of Ink on Dead Trees

The Future of Ink on Dead Trees

Google warns us of…Google

Google warns us of…Google

Five Years Gone

Five Years Gone