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Is there ever a reason to measure impressions?

Posted by Jennifer Zingsheim Phillips
|Date: June 11, 2018
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Is there ever a reason to measure impressions?

Impressions are a surface metric that don’t provide much actionable information. PR professionals are sta ...

Impressions are a surface metric that don’t provide much actionable information. PR professionals are starting to use “opportunity to see” as a more accurate descriptor of the metric, because that’s r ...

June 11, 2018
| by Jennifer Zingsheim Phillips

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How to report on your communication to the C-suite

Posted by Jesper Andersen
|Date: March 21, 2018
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How to report on your communication to the C-suite

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to th ...

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication. As communications professionals it is only natural that we want our work ...

March 21, 2018
| by Jesper Andersen

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Overcoming Common PR Measurement Barriers [Webinar]

Posted by Jordan Gosselin
|Date: November 21, 2017
| 0 comments

Overcoming Common PR Measurement Barriers [Webinar]

PR measurement adoption is becoming more widespread throughout the communications industry. Professionals ...

PR measurement adoption is becoming more widespread throughout the communications industry. Professionals emphasize the importance of measuring PR work to show its value. Although PR measurement adopt ...

November 21, 2017
| by Jordan Gosselin

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Is survey fatigue the next PR measurement problem?

Posted by Jennifer Zingsheim Phillips
|Date: November 14, 2017
| 0 comments

Is survey fatigue the next PR measurement problem?

One of the biggest pushes in PR measurement is the use of primary survey research. It makes sense: in ord ...

One of the biggest pushes in PR measurement is the use of primary survey research. It makes sense: in order to determine how effective a program or messaging implementation has been, the best thing a ...

November 14, 2017
| by Jennifer Zingsheim Phillips

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The Value of Checklists – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: September 21, 2017
| 0 comments

The Value of Checklists – Media Intelligence Minute

Checklists are a valuable tool for all professionals, regardless of the industry or field they work in, t ...

Checklists are a valuable tool for all professionals, regardless of the industry or field they work in, to ensure they're fulfilling each step to achieve their goals. In this week's Media Intelligence ...

September 21, 2017
| by Jordan Gosselin

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North American PR Measurement Trends [Webinar]

Posted by Jordan Gosselin
|Date: September 13, 2017
| 0 comments

North American PR Measurement Trends [Webinar]

For many people, September marks the return of pumpkin spice lattes—and every other food or drink that ca ...

For many people, September marks the return of pumpkin spice lattes—and every other food or drink that can be infused with essence of pumpkin—a new school year, and the changing of seasons. For commun ...

September 13, 2017
| by Jordan Gosselin

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AMEC Measurement Month 2017 – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: September 11, 2017
| 0 comments

AMEC Measurement Month 2017 – Media Intelligence Minute

Measuring to improve communications outcomes should remain important to communicators all throughout the ...

Measuring to improve communications outcomes should remain important to communicators all throughout the year, but September is an excellent time to focus on these activities, as the month is dedicate ...

September 11, 2017
| by Jordan Gosselin

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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: July 26, 2017
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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, chall ...

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, challenged the notion that marketing has perfected their measurement efforts. According to Chip, PR ...

July 26, 2017
| by Jordan Gosselin

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What PR professionals can learn from the New York Times’ transformations

Posted by Jordan Gosselin
|Date: June 28, 2017
| 0 comments

What PR professionals can learn from the New York Times’ transformations

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but ...

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but failing in the last year. Between breaking major stories and adding thousands of subscribers ea ...

June 28, 2017
| by Jordan Gosselin

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How can PR demonstrate its value to prove it deserves larger budgets

Posted by Jennifer Zingsheim Phillips
|Date: June 12, 2017
| 0 comments

How can PR demonstrate its value to prove it deserves larger budgets

For the most part, the collapsing of silos between advertising, marketing, and public relations has been ...

For the most part, the collapsing of silos between advertising, marketing, and public relations has been a positive development for the practice of corporate communications. By better integrating mess ...

June 12, 2017
| by Jennifer Zingsheim Phillips

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