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The Value of Checklists – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: September 21, 2017
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The Value of Checklists – Media Intelligence Minute

Checklists are a valuable tool for all professionals, regardless of the industry or field they work in, t ...

Checklists are a valuable tool for all professionals, regardless of the industry or field they work in, to ensure they're fulfilling each step to achieve their goals. In this week's Media Intelligence ...

September 21, 2017
| by Jordan Gosselin

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North American PR Measurement Trends [Webinar]

Posted by Jordan Gosselin
|Date: September 13, 2017
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North American PR Measurement Trends [Webinar]

For many people, September marks the return of pumpkin spice lattes—and every other food or drink that ca ...

For many people, September marks the return of pumpkin spice lattes—and every other food or drink that can be infused with essence of pumpkin—a new school year, and the changing of seasons. For commun ...

September 13, 2017
| by Jordan Gosselin

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AMEC Measurement Month 2017 – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: September 11, 2017
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AMEC Measurement Month 2017 – Media Intelligence Minute

Measuring to improve communications outcomes should remain important to communicators all throughout the ...

Measuring to improve communications outcomes should remain important to communicators all throughout the year, but September is an excellent time to focus on these activities, as the month is dedicate ...

September 11, 2017
| by Jordan Gosselin

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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: July 26, 2017
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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, chall ...

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, challenged the notion that marketing has perfected their measurement efforts. According to Chip, PR ...

July 26, 2017
| by Jordan Gosselin

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What PR professionals can learn from the New York Times’ transformations

Posted by Jordan Gosselin
|Date: June 28, 2017
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What PR professionals can learn from the New York Times’ transformations

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but ...

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but failing in the last year. Between breaking major stories and adding thousands of subscribers ea ...

June 28, 2017
| by Jordan Gosselin

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How can PR demonstrate its value to prove it deserves larger budgets

Posted by Jennifer Zingsheim Phillips
|Date: June 12, 2017
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How can PR demonstrate its value to prove it deserves larger budgets

For the most part, the collapsing of silos between advertising, marketing, and public relations has been ...

For the most part, the collapsing of silos between advertising, marketing, and public relations has been a positive development for the practice of corporate communications. By better integrating mess ...

June 12, 2017
| by Jennifer Zingsheim Phillips

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5 tips for data visualization in PR measurement

Posted by Jennifer Zingsheim Phillips
|Date: May 31, 2017
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5 tips for data visualization in PR measurement

One of the more important methods of communicating measurement results is by using charts and graphs to v ...

One of the more important methods of communicating measurement results is by using charts and graphs to visually depict data. The adage that a picture is worth a thousand words holds just as true for ...

May 31, 2017
| by Jennifer Zingsheim Phillips

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Global Communications Report: Predicting the future of the PR industry

Posted by Jordan Gosselin
|Date: May 25, 2017
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Global Communications Report: Predicting the future of the PR industry

In the last decade or two, the rise of social media and other digital channels and changes to the ...

In the last decade or two, the rise of social media and other digital channels and changes to the traditional media model have reshaped PR and its key functions. A recent survey conducted by th ...

May 25, 2017
| by Jordan Gosselin

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Media monitoring and analysis for advocacy organizations

Posted by Jennifer Zingsheim Phillips
|Date: April 20, 2017
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Media monitoring and analysis for advocacy organizations

Advocacy organizations typically face several challenges when setting up media monitoring and analysis pr ...

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. The first challenge is, as with many organizations that rely to some extent on fundrais ...

April 20, 2017
| by Jennifer Zingsheim Phillips

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Media monitoring and analysis: examining energy industry challenges

Posted by Jennifer Zingsheim Phillips
|Date: April 11, 2017
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Media monitoring and analysis: examining energy industry challenges

The standard approach to monitoring and analysis work is largely transferable from one company to the nex ...

The standard approach to monitoring and analysis work is largely transferable from one company to the next. The basics are straightforward—setting up search terms and monitoring keywords, assessing co ...

April 11, 2017
| by Jennifer Zingsheim Phillips

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