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5 tips for data visualization in PR measurement

Posted by Jennifer Zingsheim Phillips
|Date: May 31, 2017
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5 tips for data visualization in PR measurement

One of the more important methods of communicating measurement results is by using charts and graphs to v ...

One of the more important methods of communicating measurement results is by using charts and graphs to visually depict data. The adage that a picture is worth a thousand words holds just as true for ...

May 31, 2017
| by Jennifer Zingsheim Phillips

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Global Communications Report: Predicting the future of the PR industry

Posted by Jordan Gosselin
|Date: May 25, 2017
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Global Communications Report: Predicting the future of the PR industry

In the last decade or two, the rise of social media and other digital channels and changes to the ...

In the last decade or two, the rise of social media and other digital channels and changes to the traditional media model have reshaped PR and its key functions. A recent survey conducted by th ...

May 25, 2017
| by Jordan Gosselin

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Media monitoring and analysis for advocacy organizations

Posted by Jennifer Zingsheim Phillips
|Date: April 20, 2017
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Media monitoring and analysis for advocacy organizations

Advocacy organizations typically face several challenges when setting up media monitoring and analysis pr ...

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. The first challenge is, as with many organizations that rely to some extent on fundrais ...

April 20, 2017
| by Jennifer Zingsheim Phillips

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Media monitoring and analysis: examining energy industry challenges

Posted by Jennifer Zingsheim Phillips
|Date: April 11, 2017
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Media monitoring and analysis: examining energy industry challenges

The standard approach to monitoring and analysis work is largely transferable from one company to the nex ...

The standard approach to monitoring and analysis work is largely transferable from one company to the next. The basics are straightforward—setting up search terms and monitoring keywords, assessing co ...

April 11, 2017
| by Jennifer Zingsheim Phillips

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Webinar Recap: Getting Started with Media Monitoring and Measurement

Posted by Jordan Gosselin
|Date: April 6, 2017
| 0 comments

Webinar Recap: Getting Started with Media Monitoring and Measurement

Recently, CARMA published “Getting Started with Media Monitoring and Measurement,” an eBook to guide read ...

Recently, CARMA published “Getting Started with Media Monitoring and Measurement,” an eBook to guide readers on tracking and analyzing media. On April 5, CARMA hosted a webinar by the same name to pro ...

April 6, 2017
| by Jordan Gosselin

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Putting the pieces together: “synthesists” vs “analysts”

Posted by Jennifer Zingsheim Phillips
|Date: April 4, 2017
| 0 comments

Putting the pieces together: “synthesists” vs “analysts”

One of the most fundamentally valuable roles that a human analyst plays in the media intelligence world i ...

One of the most fundamentally valuable roles that a human analyst plays in the media intelligence world is that of synthesizing disparate bits of information into a cohesive whole. Putting my Word Ner ...

April 4, 2017
| by Jennifer Zingsheim Phillips

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CARMA to host upcoming webinar on enhancing media intelligence solutions

Posted by Jordan Gosselin
|Date: March 30, 2017
| 0 comments

CARMA to host upcoming webinar on enhancing media intelligence solutions

Last month, Media Bullseye posted an article about the publication of a new eBook from CARMA. As a supple ...

Last month, Media Bullseye posted an article about the publication of a new eBook from CARMA. As a supplement to this resource, CARMA is now hosting Getting Started with Media Monitoring and Measureme ...

March 30, 2017
| by Jordan Gosselin

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Science and measurement: John Oliver’s guidelines for better analysis

Posted by Jordan Gosselin
|Date: March 21, 2017
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Science and measurement: John Oliver’s guidelines for better analysis

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel ou ...

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. His segment on Civil Forfeitures i ...

March 21, 2017
| by Jordan Gosselin

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How too many metrics may be worse than none at all

Posted by Jennifer Zingsheim Phillips
|Date: March 13, 2017
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How too many metrics may be worse than none at all

Data and metrics have become an important part of the work of public relations professionals. Whereas pre ...

Data and metrics have become an important part of the work of public relations professionals. Whereas previously success was measured by the thud of the clip book on the table in the executive confere ...

March 13, 2017
| by Jennifer Zingsheim Phillips

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42 posts to inform your influencer marketing and PR strategies

Posted by Jordan Gosselin
|Date: March 9, 2017
| 0 comments

42 posts to inform your influencer marketing and PR strategies

In recent years, influencer relationships have become an increasingly prevalent topic of consideration wi ...

In recent years, influencer relationships have become an increasingly prevalent topic of consideration within the PR and marketing communities. Influencer marketing and PR involves a partnership betwe ...

March 9, 2017
| by Jordan Gosselin

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