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Transparency and accountability in digital advertising: can P&G make it happen?

Posted by Jennifer Zingsheim Phillips
|Date: February 21, 2017
| 0 comments

Transparency and accountability in digital advertising: can P&G make it happen?

Procter & Gamble is one of the world’s largest consumer goods companies, making products with househo ...

Procter & Gamble is one of the world’s largest consumer goods companies, making products with household names such as Tide, Crest, Febreze, and more. They are also one of the largest spenders in a ...

February 21, 2017
| by Jennifer Zingsheim Phillips

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What the entertainment awards show season can teach you about PR

Posted by Jordan Gosselin
|Date: February 16, 2017
| 0 comments

What the entertainment awards show season can teach you about PR

On the first Sunday of February every year, people gather to eat buffalo wings and watch men run and fall ...

On the first Sunday of February every year, people gather to eat buffalo wings and watch men run and fall down for, by my estimate, six hours. A few weeks after this, I have my own Super Bowl, wherein ...

February 16, 2017
| by Jordan Gosselin

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New eBook: Getting Started with Media Monitoring and Measurement

Posted by Jordan Gosselin
|Date: February 9, 2017
| 0 comments

New eBook: Getting Started with Media Monitoring and Measurement

Professionals in the PR, marketing, and communication industries often hear about the importance of integ ...

Professionals in the PR, marketing, and communication industries often hear about the importance of integrating media monitoring and measurement into their work. Tracking media coverage and analyzing ...

February 9, 2017
| by Jordan Gosselin

| 0 comments

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How managers should assess PR efforts

Posted by Jennifer Zingsheim Phillips
|Date: February 6, 2017
| 0 comments

How managers should assess PR efforts

Public relations itself can be tough to define to someone unfamiliar with the scope of PR. Most people re ...

Public relations itself can be tough to define to someone unfamiliar with the scope of PR. Most people resort to sticking it in either the “media relations” box (where you’re trying to get press cover ...

February 6, 2017
| by Jennifer Zingsheim Phillips

| 0 comments

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“A car without gas”: using measurement to make the most of social PR

Posted by Shonali Burke
|Date: February 1, 2017
| 0 comments

“A car without gas”: using measurement to make the most of social PR

Shonali with SCoRE post-graduate students in Mumbai, India during a day-long Social PR workshop. As you r ...

Shonali with SCoRE post-graduate students in Mumbai, India during a day-long Social PR workshop. As you read this, I’ll be wrapping up my month long trip to India. My first stop was Mumbai, where I ta ...

February 1, 2017
| by Shonali Burke

| 0 comments

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All-in-one, or a tailored solution? Finding the right monitoring tool for your PR programs

Posted by Jennifer Zingsheim Phillips
|Date: January 30, 2017
| 0 comments

All-in-one, or a tailored solution? Finding the right monitoring tool for your PR programs

There are a wide range of monitoring tools available for just about any segment of media, whether traditi ...

There are a wide range of monitoring tools available for just about any segment of media, whether traditional or social. There are tools that specifically track content on social networks, others that ...

January 30, 2017
| by Jennifer Zingsheim Phillips

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Metrics mishaps and triumphs: How social media is bringing measurement to the mainstream

Posted by Jordan Gosselin
|Date: January 23, 2017
| 0 comments

Metrics mishaps and triumphs: How social media is bringing measurement to the mainstream

If you searched news stories about social networks in the last several months, you wouldn’t have to look ...

If you searched news stories about social networks in the last several months, you wouldn’t have to look very long to find an article about how sites record and report metrics. In recent months, Faceb ...

January 23, 2017
| by Jordan Gosselin

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Out with the old, in with the new: 6 ways to jumpstart your media monitoring and measurement for 2017

Posted by Jennifer Zingsheim Phillips
|Date: January 5, 2017
| 0 comments

Out with the old, in with the new: 6 ways to jumpstart your media monitoring and measurement for 2017

Among the more popular annual New Year’s resolutions is to “get organized.” January is the perfect time t ...

Among the more popular annual New Year’s resolutions is to “get organized.” January is the perfect time to take a look at your monitoring and measurement goals for the year and apply planning and orga ...

January 5, 2017
| by Jennifer Zingsheim Phillips

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46 PR measurement and media monitoring posts to get your new year off to a great start

Posted by Jordan Gosselin
|Date: January 4, 2017
| 0 comments

46 PR measurement and media monitoring posts to get your new year off to a great start

Recently, we posted a collection of quality articles about media monitoring and measurement, social media ...

Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning id ...

January 4, 2017
| by Jordan Gosselin

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PR and Communications Resolutions for 2017

Posted by Jennifer Zingsheim Phillips
|Date: December 29, 2016
| 0 comments

PR and Communications Resolutions for 2017

It’s that time of year again, when many make resolutions for the coming year. Even for those who don’t, t ...

It’s that time of year again, when many make resolutions for the coming year. Even for those who don’t, the end of one year and the beginning of a new one is the perfect time to take stock of all that ...

December 29, 2016
| by Jennifer Zingsheim Phillips

| 0 comments

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