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16 for ’16: The most popular Media Bullseye posts of the year

Posted by Jordan Gosselin
|Date: December 29, 2016
| 0 comments

16 for ’16: The most popular Media Bullseye posts of the year

We’re already just days away from the end of 2016 and that means Media Bullseye is wrapping up another ye ...

We’re already just days away from the end of 2016 and that means Media Bullseye is wrapping up another year of content. Throughout the last year, Media Bullseye published articles about PR, measuremen ...

December 29, 2016
| by Jordan Gosselin

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24 Posts to help integrate Google Analytics into your PR measurement strategies

Posted by Jordan Gosselin
|Date: December 22, 2016
| 0 comments

24 Posts to help integrate Google Analytics into your PR measurement strategies

Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement ...

Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement of PR efforts. Based on the engagement with that article, there is significant interest from t ...

December 22, 2016
| by Jordan Gosselin

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Spotify campaign displays fusion of creative content and data

Posted by Jordan Gosselin
|Date: December 15, 2016
| 0 comments

Spotify campaign displays fusion of creative content and data

PR Measurement pros and data analysts are invested in utilizing numerical information in their work, but ...

PR Measurement pros and data analysts are invested in utilizing numerical information in their work, but for those without an analytical background, hard data can be difficult to work with. With its m ...

December 15, 2016
| by Jordan Gosselin

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Fake news furor underscores need for human curation in media monitoring and measurement

Posted by Chip Griffin
|Date: November 29, 2016
| 0 comments

Fake news furor underscores need for human curation in media monitoring and measurement

In the wake of the U.S. presidential election, the media and blogosphere have been awash in reports and c ...

In the wake of the U.S. presidential election, the media and blogosphere have been awash in reports and commentary claiming that fake news stories – especially those shared on Facebook – may have had ...

November 29, 2016
| by Chip Griffin

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The Starbucks cup: a lesson in product rebranding

Posted by Jordan Gosselin
|Date: November 28, 2016
| 0 comments

The Starbucks cup: a lesson in product rebranding

As PR pros, we all know the importance of keeping your company’s brand and products current and appealing ...

As PR pros, we all know the importance of keeping your company’s brand and products current and appealing, but product rebranding should not be done without recognizing the potential risks. Missing th ...

November 28, 2016
| by Jordan Gosselin

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101 articles to help your 2017 PR, monitoring, and measurement planning

Posted by Jordan Gosselin
|Date: November 21, 2016
| (2) Comments

101 articles to help your 2017 PR, monitoring, and measurement planning

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated a ...

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. Luckily, these industries promote content production, which pro ...

November 21, 2016
| by Jordan Gosselin

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Analyzing Google Analytics: The Best Features for PR Professionals

Posted by Jordan Gosselin
|Date: November 7, 2016
| 0 comments

Analyzing Google Analytics: The Best Features for PR Professionals

Drafting PR strategies is exciting; you have the opportunity to forge new relationships with broad ...

Drafting PR strategies is exciting; you have the opportunity to forge new relationships with broader audiences and spread awareness about your business or client. To ensure your PR tactics are ...

November 7, 2016
| by Jordan Gosselin

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October #MeasurePR Key Takeaways

Posted by Jennifer Zingsheim Phillips
|Date: November 2, 2016
| (1) Comment

October #MeasurePR Key Takeaways

The October #MeasurePR Twitter chat with host Shonali Burke featured guests Brandon Andersen, Janet Fouts ...

The October #MeasurePR Twitter chat with host Shonali Burke featured guests Brandon Andersen, Janet Fouts, and Fay Shapiro. Below are some key takeaways from the chat, which was a lively discussion on ...

November 2, 2016
| by Jennifer Zingsheim Phillips

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September #MeasurePR Twitter Chat: Measurement Month Key Takeaways

Posted by Jennifer Zingsheim Phillips
|Date: October 6, 2016
| 0 comments

September #MeasurePR Twitter Chat: Measurement Month Key Takeaways

The #MeasurePR Twitter chat in September featured a panel of measurement specialists- for a full list of ...

The #MeasurePR Twitter chat in September featured a panel of measurement specialists- for a full list of participants, see below- in recognition of AMEC’s Measurement Month. It was a fast-paced and li ...

October 6, 2016
| by Jennifer Zingsheim Phillips

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Planning and Budgeting for Measurement in 2017

Posted by Jennifer Zingsheim Phillips
|Date: October 5, 2016
| 0 comments

Planning and Budgeting for Measurement in 2017

By now, companies are in full swing in their planning and budgeting processes for 2017. This makes it a g ...

By now, companies are in full swing in their planning and budgeting processes for 2017. This makes it a great time to tackle the same sort of looking forward for your measurement plans. Much of what i ...

October 5, 2016
| by Jennifer Zingsheim Phillips

| 0 comments

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