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Media Monitoring: Getting ready for 2017

Posted by Jennifer Zingsheim Phillips
|Date: October 4, 2016
| 0 comments

Media Monitoring: Getting ready for 2017

The calendar pages keep turning, and we’ve arrived at the last quarter of the year. I always find that it ...

The calendar pages keep turning, and we’ve arrived at the last quarter of the year. I always find that it feels like time speeds up a bit at this point: first it is Halloween, then Thanksgiving, and s ...

October 4, 2016
| by Jennifer Zingsheim Phillips

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Measurement Challenges: How to investigate new platforms

Posted by Jennifer Zingsheim Phillips
|Date: September 29, 2016
| 0 comments

Measurement Challenges: How to investigate new platforms

One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incr ...

One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incredible variety of new channels that emerge. First, we got comfortable with blogs, and then Twit ...

September 29, 2016
| by Jennifer Zingsheim Phillips

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Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement

Posted by Jennifer Zingsheim Phillips
|Date: September 27, 2016
| 0 comments

Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement

Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of thei ...

Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of their measurement practices. It makes sense: the social platforms are providing user data, which is ...

September 27, 2016
| by Jennifer Zingsheim Phillips

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The VR/AR Measurement Challenge

Posted by Jennifer Zingsheim Phillips
|Date: September 26, 2016
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The VR/AR Measurement Challenge

Virtual reality (VR) and augmented reality (AR) have been around for years, but they are just now startin ...

Virtual reality (VR) and augmented reality (AR) have been around for years, but they are just now starting to seep into the mainstream discussion for communications, rather than being relegated to tec ...

September 26, 2016
| by Jennifer Zingsheim Phillips

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Tools of the Trade: PR Measurement

Posted by Jennifer Zingsheim Phillips
|Date: September 20, 2016
| (1) Comment

Tools of the Trade: PR Measurement

I’ve occasionally been asked to fill in for Shonali Burke on the #MeasurePR Twitter chat, and this is one ...

I’ve occasionally been asked to fill in for Shonali Burke on the #MeasurePR Twitter chat, and this is one of the top discussion topics. Any mention of PR measurement tools is eagerly followed and resp ...

September 20, 2016
| by Jennifer Zingsheim Phillips

| (1) Comment

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CARMA to host upcoming webinar on North American PR measurement trends

Posted by Jordan Gosselin
|Date: September 16, 2016
| 0 comments

CARMA to host upcoming webinar on North American PR measurement trends

Throughout September, companies have partnered with AMEC as a part of Measurement Month to present events ...

Throughout September, companies have partnered with AMEC as a part of Measurement Month to present events promoting and educating about PR measurement. We’re already more than halfway through Measurem ...

September 16, 2016
| by Jordan Gosselin

| 0 comments

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The Measurement Standard eBook: A How-To on Using AMEC’s Integrated Evaluation Framework

Posted by Jordan Gosselin
|Date: September 15, 2016
| 0 comments

The Measurement Standard eBook: A How-To on Using AMEC’s Integrated Evaluation Framework

As a part of AMEC’s Measurement Month, CARMA’s publication The Measurement Standard published an eBook ab ...

As a part of AMEC’s Measurement Month, CARMA’s publication The Measurement Standard published an eBook about AMEC’s new Integrated Evaluation Framework. This eBook, which is available for free downloa ...

September 15, 2016
| by Jordan Gosselin

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Media measurement partnerships: a roadmap for PR agencies and clients

Posted by Jennifer Zingsheim Phillips
|Date: September 15, 2016
| 0 comments

Media measurement partnerships: a roadmap for PR agencies and clients

One of the primary stumbling blocks for setting up measurement programs is that because they are both hig ...

One of the primary stumbling blocks for setting up measurement programs is that because they are both highly individualized (dependent upon individual business goals) and produce valuable data (much o ...

September 15, 2016
| by Jennifer Zingsheim Phillips

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Selling PR Measurement to Skeptical Clients

Posted by Jennifer Zingsheim Phillips
|Date: September 12, 2016
| 0 comments

Selling PR Measurement to Skeptical Clients

You’ve attended PR measurement conferences, you’re a regular participant in the monthly #MeasurePR Twitte ...

You’ve attended PR measurement conferences, you’re a regular participant in the monthly #MeasurePR Twitter chat, and you’re the go-to office geek for Excel prowess. You are ready, willing, and able to ...

September 12, 2016
| by Jennifer Zingsheim Phillips

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Media Measurement Wants vs Needs: Strategies for Managing Costs

Posted by Jennifer Zingsheim Phillips
|Date: September 8, 2016
| 0 comments

Media Measurement Wants vs Needs: Strategies for Managing Costs

Measurement of PR results is an important part of establishing a solid public relations program. Measurin ...

Measurement of PR results is an important part of establishing a solid public relations program. Measuring what works (and what doesn’t work) helps you to plan better, reach business goals more quickl ...

September 8, 2016
| by Jennifer Zingsheim Phillips

| 0 comments

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