There’s so much going on in the months, weeks, and days leading up to a product rollout that maybe you haven’t spent the time thinking about your media monitoring. This would be a mistake, because doi ...

Even in the corporate for-profit world, pressure to find the most cost-effective media monitoring solution is intense. For nonprofits, where every penny counts and donors keep a close eye on how much ...

Corporate Social Responsibility (CSR) is a well-established practice across a wide range of business types, sizes, and locations. Loosely defined, CSR efforts tie into a company’s business by either r ...

Media monitoring has changed substantially from when I first started doing public affairs work. When I worked as a legislative aide in a state senator’s office in Missouri, we’d receive a packet of ph ...

Anyone who has had media monitoring as a core part of their job responsibilities knows the downside: with the 24-hour news cycle, blogs, and social media, it often feels like you can’t step away from ...

Getting the most out of your media monitoring means looking at it as a tool to help you out for a broad range of business activities—from client work to internal uses. One of the best ways to use a me ...

Finding ways to use a media monitoring platform outside of the daily task of monitoring is a great way to get the most out of the tool you are paying for—not only does it make the most out of your inv ...