Monitoring for mentions, examining competitor activity, and keeping abreast of issues and trends that are important to your company and your industry are all common and important uses for media monito ...

Media monitoring is a requirement for many PR pros, and the use of monitoring tools makes the formerly arduous process of finding clips, reviewing, and then categorizing them a much simpler process. T ...

Media relations is such a central component to PR it’s hard to imagine that there are companies and firms that exist that do not actively seek out media coverage. However, they do exist and they are u ...

If you’re in the market for a media monitoring solution, it’s important to gather as much information as possible about the service you’ll be subscribing to, since you’re trusting this service to be a ...

The email newsletter has kept its place as a fixture in content marketing—it is a reliable form of communication that is also readily measureable. You can easily see which emails perform the best, wha ...