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10 Tools to help you generate, write, and edit new content

Posted by Jordan Gosselin
|Date: September 24, 2018
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10 Tools to help you generate, write, and edit new content

Between social posts, blog content, website copy, and email newsletters, communicators and PR professiona ...

Between social posts, blog content, website copy, and email newsletters, communicators and PR professionals produce tons of written work. It can be difficult to develop interesting topics on a consist ...

September 24, 2018
| by Jordan Gosselin

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How are changes to social and earned media affecting the PESO Model?

Posted by Jordan Gosselin
|Date: August 27, 2018
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How are changes to social and earned media affecting the PESO Model?

It seems like every other day, we’re hearing some report of social networks making changes to their algor ...

It seems like every other day, we’re hearing some report of social networks making changes to their algorithm, post feed, or security features. What all of these changes boil down to, at least for com ...

August 27, 2018
| by Jordan Gosselin

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Who owns a Twitter following, the paper or the journalist?

Posted by Jennifer Zingsheim Phillips
|Date: August 21, 2018
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Who owns a Twitter following, the paper or the journalist?

A recent lawsuit over a Twitter handle is a fresh reminder about what it means to be active on social med ...

A recent lawsuit over a Twitter handle is a fresh reminder about what it means to be active on social media through your work—and a cautionary tale for both employers and employees. The case in questi ...

August 21, 2018
| by Jennifer Zingsheim Phillips

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Summer Reading Recommendations – 2018

Posted by Jennifer Zingsheim Phillips
|Date: August 6, 2018
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Summer Reading Recommendations – 2018

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, a ...

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree. As voracious readers ourselves, we’re always on the hu ...

August 6, 2018
| by Jennifer Zingsheim Phillips

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3 tactics for improving your social media channels

Posted by Jordan Gosselin
|Date: July 23, 2018
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3 tactics for improving your social media channels

Social media matters. And not just for finding cat videos, sharing memes, and staying up-to-date on celeb ...

Social media matters. And not just for finding cat videos, sharing memes, and staying up-to-date on celebrities' relationships. Brands need to have a presence on social. Finding the channels your audi ...

July 23, 2018
| by Jordan Gosselin

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Navigating the “political” in digital advertising

Posted by Jennifer Zingsheim Phillips
|Date: July 17, 2018
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Navigating the “political” in digital advertising

Facebook’s new political labeling rules are catching some unexpected fish in its net. Marketing Dive, and ...

Facebook’s new political labeling rules are catching some unexpected fish in its net. Marketing Dive, and a number of other publications report that both Walmart and Procter & Gamble had advertise ...

July 17, 2018
| by Jennifer Zingsheim Phillips

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How one communications director defused a crisis- and won some new fans

Posted by Jordan Gosselin
|Date: July 2, 2018
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How one communications director defused a crisis- and won some new fans

We’ve written recently about crises because, well, they’re pretty common now. One recent article on Media ...

We’ve written recently about crises because, well, they’re pretty common now. One recent article on Media Bullseye considers how to handle crises that aren't the fault of the organization involved. Th ...

July 2, 2018
| by Jordan Gosselin

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If people are changing how they use social media, will there be an impact on PR?

Posted by Jennifer Zingsheim Phillips
|Date: June 28, 2018
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If people are changing how they use social media, will there be an impact on PR?

The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Social Me ...

The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Social Media,” with a subhead suggesting that data and privacy breaches might be to blame. It’s an inter ...

June 28, 2018
| by Jennifer Zingsheim Phillips

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Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications [Webinar]

Posted by Jordan Gosselin
|Date: June 7, 2018
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Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications [Webinar]

If I asked someone off the street to tell me something about millennials, some common themes would probab ...

If I asked someone off the street to tell me something about millennials, some common themes would probably emerge. Namely, they’re entitled, demanding, and lazy. But these stereotypes aren't necessar ...

June 7, 2018
| by Jordan Gosselin

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Bill Gates’ Summer Reading List: 5 PR takeaways from this year’s recommendations

Posted by Jordan Gosselin
|Date: May 29, 2018
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Bill Gates’ Summer Reading List: 5 PR takeaways from this year’s recommendations

Summer is almost here, which means it’s time for Bill Gates’ annual reading list. He shared his list of f ...

Summer is almost here, which means it’s time for Bill Gates’ annual reading list. He shared his list of five recommended books for summer reading last week—along with an amazing video starring five pu ...

May 29, 2018
| by Jordan Gosselin

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