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Is Reddit the social platform communicators should be paying attention to?

Posted by Jennifer Zingsheim Phillips
|Date: April 24, 2018
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Is Reddit the social platform communicators should be paying attention to?

Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in p ...

Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news aggregat ...

April 24, 2018
| by Jennifer Zingsheim Phillips

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SXSW Recap: PR takeaways from this year’s event

Posted by Jordan Gosselin
|Date: March 27, 2018
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SXSW Recap: PR takeaways from this year’s event

Every year, people from all branches of media and technology, including musicians, actors, marketers, and ...

Every year, people from all branches of media and technology, including musicians, actors, marketers, and programmers, gather in Austin for South by Southwest (SXSW). Founded in 1987, SXSW started as ...

March 27, 2018
| by Jordan Gosselin

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How to report on your communication to the C-suite

Posted by Jesper Andersen
|Date: March 21, 2018
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How to report on your communication to the C-suite

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to th ...

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication. As communications professionals it is only natural that we want our work ...

March 21, 2018
| by Jesper Andersen

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Edelman’s 2018 Trust Barometer: Trust continues to slide

Posted by Jennifer Zingsheim Phillips
|Date: February 22, 2018
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Edelman’s 2018 Trust Barometer: Trust continues to slide

Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the ...

Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over. The Trust Barometer is divided between two groups—the general online population an ...

February 22, 2018
| by Jennifer Zingsheim Phillips

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The word “influencer” has been tainted by social media. Communicators need to take it back.

Posted by Jennifer Zingsheim Phillips
|Date: February 5, 2018
| 0 comments

The word “influencer” has been tainted by social media. Communicators need to take it back.

Public relations work changed dramatically with the advent of social media platforms like Facebook, Twitt ...

Public relations work changed dramatically with the advent of social media platforms like Facebook, Twitter, and YouTube. The way we reach audiences changed, and the way people communicate with each o ...

February 5, 2018
| by Jennifer Zingsheim Phillips

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Big Data, Small Data: Making the Most of the Data Available [Webinar]

Posted by Jordan Gosselin
|Date: February 1, 2018
| 0 comments

Big Data, Small Data: Making the Most of the Data Available [Webinar]

Businesses now generate and store mountains of data about their work and customers. With more available d ...

Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Communic ...

February 1, 2018
| by Jordan Gosselin

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Keeping your media lists current

Posted by Jennifer Zingsheim Phillips
|Date: January 22, 2018
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Keeping your media lists current

As often as we’ve said that modern public relations work is more than just media relations, the fact rema ...

As often as we’ve said that modern public relations work is more than just media relations, the fact remains that it is still very important—and, for many organizations, media efforts are a core part ...

January 22, 2018
| by Jennifer Zingsheim Phillips

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4 Tips for becoming a better writer

Posted by Jordan Gosselin
|Date: January 16, 2018
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4 Tips for becoming a better writer

During college, I tutored students in writing. I had several students who returned on a regular basis dur ...

During college, I tutored students in writing. I had several students who returned on a regular basis during the semester. Throughout those three months, I watched their work become stronger. They rel ...

January 16, 2018
| by Jordan Gosselin

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How to write a media monitoring RFP that will get you what you need

Posted by Jennifer Zingsheim Phillips
|Date: January 8, 2018
| 0 comments

How to write a media monitoring RFP that will get you what you need

There are few things that cause quite as much internal groaning in the PR world as the RFP (request for p ...

There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process. I’ve written previously about how the RFP process should be seen as a hiring ...

January 8, 2018
| by Jennifer Zingsheim Phillips

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Influencer marketing remains strong, but 2018 could see challenges

Posted by Jennifer Zingsheim Phillips
|Date: January 3, 2018
| 0 comments

Influencer marketing remains strong, but 2018 could see challenges

Influencer marketing is poised to have another solid year in 2018, according to a recent survey done by L ...

Influencer marketing is poised to have another solid year in 2018, according to a recent survey done by Linqia (which, it should be noted, is an influencer marketing platform). Survey respondents indi ...

January 3, 2018
| by Jennifer Zingsheim Phillips

| 0 comments

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