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Three tips to improve your listening skills – and become a better communicator

Posted by Jennifer Zingsheim Phillips
|Date: September 14, 2017
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Three tips to improve your listening skills – and become a better communicator

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that i ...

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that includes items like: must be an excellent writer, able to communicate well through writing and s ...

September 14, 2017
| by Jennifer Zingsheim Phillips

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Behavioral science – why a base understanding of it can be useful in PR

Posted by Jennifer Zingsheim Phillips
|Date: August 9, 2017
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Behavioral science – why a base understanding of it can be useful in PR

The primary objective of public relations work is to build “mutually beneficial relationships between org ...

The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentia ...

August 9, 2017
| by Jennifer Zingsheim Phillips

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The RFP process is a hiring process, so treat it like one

Posted by Jennifer Zingsheim Phillips
|Date: July 31, 2017
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The RFP process is a hiring process, so treat it like one

Few things seem to cause quite as much angst on the part of both clients and agencies as the RFP process. ...

Few things seem to cause quite as much angst on the part of both clients and agencies as the RFP process. Neither side is really ever happy with it, and yet it is as much a staple in the arena of publ ...

July 31, 2017
| by Jennifer Zingsheim Phillips

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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: July 26, 2017
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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, chall ...

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, challenged the notion that marketing has perfected their measurement efforts. According to Chip, PR ...

July 26, 2017
| by Jordan Gosselin

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PR Means Business [Webinar Recap]

Posted by Jordan Gosselin
|Date: July 19, 2017
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PR Means Business [Webinar Recap]

Public relations has undergone a dramatic makeover in recent years. The rise in social and digital media, ...

Public relations has undergone a dramatic makeover in recent years. The rise in social and digital media, a 24/7 media model, and new technology has driven significant change in the industry. On July ...

July 19, 2017
| by Jordan Gosselin

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Does Pew’s State of the News Media report hold clues for PR pros?

Posted by Jennifer Zingsheim Phillips
|Date: July 17, 2017
| 0 comments

Does Pew’s State of the News Media report hold clues for PR pros?

In June, Pew released portions of its annual State of the News Media report. As always, it is full of int ...

In June, Pew released portions of its annual State of the News Media report. As always, it is full of interesting data that shows what is changing—and what isn’t—in the sphere of news media. Instead o ...

July 17, 2017
| by Jennifer Zingsheim Phillips

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Putting the public in public relations: PR is everyone’s job

Posted by Jennifer Zingsheim Phillips
|Date: July 5, 2017
| 0 comments

Putting the public in public relations: PR is everyone’s job

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavi ...

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image. Almost any consumer-facing company has had an unhappy customer or tw ...

July 5, 2017
| by Jennifer Zingsheim Phillips

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PR means business: how communications firms are evolving [Webinar]

Posted by Jordan Gosselin
|Date: June 29, 2017
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PR means business: how communications firms are evolving [Webinar]

If you pulled a stranger off the street and asked them to name the key functions of public relations, you ...

If you pulled a stranger off the street and asked them to name the key functions of public relations, you’d probably hear a definition that’s lacking some key details. Perhaps even more difficult to d ...

June 29, 2017
| by Jordan Gosselin

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What PR professionals can learn from the New York Times’ transformations

Posted by Jordan Gosselin
|Date: June 28, 2017
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What PR professionals can learn from the New York Times’ transformations

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but ...

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but failing in the last year. Between breaking major stories and adding thousands of subscribers ea ...

June 28, 2017
| by Jordan Gosselin

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Still in style: Tips for a great PR office

Posted by Jordan Gosselin
|Date: June 26, 2017
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Still in style: Tips for a great PR office

A recent Media Bullseye article considered potential alternatives to the traditional PR workplace model. ...

A recent Media Bullseye article considered potential alternatives to the traditional PR workplace model. Among the suggestions were opting for a virtual firm, where all the employees worked remotely, ...

June 26, 2017
| by Jordan Gosselin

| 0 comments

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