How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users priorit ...

If fake influencers are a problem for PR, what are we going to do with AI-generated fake influencers? There’s a saying that you should “fake it until you make it”—basically, play the part until you’re ...

Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news aggregat ...