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4 Tips for becoming a better writer

Posted by Jordan Gosselin
|Date: January 16, 2018
| 0 comments

4 Tips for becoming a better writer

During college, I tutored students in writing. I had several students who returned on a regular basis dur ...

During college, I tutored students in writing. I had several students who returned on a regular basis during the semester. Throughout those three months, I watched their work become stronger. They rel ...

January 16, 2018
| by Jordan Gosselin

| 0 comments

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How to write a media monitoring RFP that will get you what you need

Posted by Jennifer Zingsheim Phillips
|Date: January 8, 2018
| 0 comments

How to write a media monitoring RFP that will get you what you need

There are few things that cause quite as much internal groaning in the PR world as the RFP (request for p ...

There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process. I’ve written previously about how the RFP process should be seen as a hiring ...

January 8, 2018
| by Jennifer Zingsheim Phillips

| 0 comments

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Influencer marketing remains strong, but 2018 could see challenges

Posted by Jennifer Zingsheim Phillips
|Date: January 3, 2018
| 0 comments

Influencer marketing remains strong, but 2018 could see challenges

Influencer marketing is poised to have another solid year in 2018, according to a recent survey done by L ...

Influencer marketing is poised to have another solid year in 2018, according to a recent survey done by Linqia (which, it should be noted, is an influencer marketing platform). Survey respondents indi ...

January 3, 2018
| by Jennifer Zingsheim Phillips

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The loss of trust in media means trouble ahead for PR

Posted by Jennifer Zingsheim Phillips
|Date: December 27, 2017
| 0 comments

The loss of trust in media means trouble ahead for PR

The Reuters Institute for the Study of Journalism recently released a report that attempts to unearth why ...

The Reuters Institute for the Study of Journalism recently released a report that attempts to unearth why people have lost trust in mainstream media news sources. The multi-country study takes an unfl ...

December 27, 2017
| by Jennifer Zingsheim Phillips

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2017–A year of great content

Posted by Jennifer Zingsheim Phillips
|Date: December 21, 2017
| 0 comments

2017–A year of great content

The end of the year is when we take time to look both forward to the new year, and back, to see what the ...

The end of the year is when we take time to look both forward to the new year, and back, to see what the last twelve months have held. A lot of great content has been written—here are some of my favor ...

December 21, 2017
| by Jennifer Zingsheim Phillips

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Navigating brand reputation management in a charged climate

Posted by Jennifer Zingsheim Phillips
|Date: December 7, 2017
| 0 comments

Navigating brand reputation management in a charged climate

In a hyper-politicized media and entertainment environment, it has become increasingly important for bran ...

In a hyper-politicized media and entertainment environment, it has become increasingly important for brands to think well beyond typical questions of how brand values translate to target audiences and ...

December 7, 2017
| by Jennifer Zingsheim Phillips

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Can Twitter’s new features win the hearts (and wallets) of users and advertisers?

Posted by Jordan Gosselin
|Date: November 27, 2017
| 0 comments

Can Twitter’s new features win the hearts (and wallets) of users and advertisers?

Twitter hasn’t had an easy 2017. Continued complaints of hateful speech and bots have left many users fee ...

Twitter hasn’t had an easy 2017. Continued complaints of hateful speech and bots have left many users feeling jaded about the platform. Additionally, Twitter has struggled to show meaningful growth of ...

November 27, 2017
| by Jordan Gosselin

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Overcoming Common PR Measurement Barriers [Webinar]

Posted by Jordan Gosselin
|Date: November 21, 2017
| 0 comments

Overcoming Common PR Measurement Barriers [Webinar]

PR measurement adoption is becoming more widespread throughout the communications industry. Professionals ...

PR measurement adoption is becoming more widespread throughout the communications industry. Professionals emphasize the importance of measuring PR work to show its value. Although PR measurement adopt ...

November 21, 2017
| by Jordan Gosselin

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Why PR needs to pay attention to studies on gender bias in advertising

Posted by Jennifer Zingsheim Phillips
|Date: November 20, 2017
| 0 comments

Why PR needs to pay attention to studies on gender bias in advertising

During a recent MeasurePR Twitter chat, I filled in for Shonali Burke as the substitute moderator, and ou ...

During a recent MeasurePR Twitter chat, I filled in for Shonali Burke as the substitute moderator, and our guest was Angie Jeffrey. Angie Jeffrey, APR, is ABX’s Vice President of Brand Management, and ...

November 20, 2017
| by Jennifer Zingsheim Phillips

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Is survey fatigue the next PR measurement problem?

Posted by Jennifer Zingsheim Phillips
|Date: November 14, 2017
| 0 comments

Is survey fatigue the next PR measurement problem?

One of the biggest pushes in PR measurement is the use of primary survey research. It makes sense: in ord ...

One of the biggest pushes in PR measurement is the use of primary survey research. It makes sense: in order to determine how effective a program or messaging implementation has been, the best thing a ...

November 14, 2017
| by Jennifer Zingsheim Phillips

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