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What data-driven journalism is, and why it matters to PR

Posted by Jennifer Zingsheim Phillips
|Date: November 1, 2017
| 0 comments

What data-driven journalism is, and why it matters to PR

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more fre ...

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. There are many reasons for this, from mainstream media sources trying to differentiate ...

November 1, 2017
| by Jennifer Zingsheim Phillips

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“Snapchat is dying”—but is it really?

Posted by Jordan Gosselin
|Date: October 23, 2017
| 0 comments

“Snapchat is dying”—but is it really?

When Snapchat premiered six years ago, users flocked to it, enthralled by its disappearing photos and fun ...

When Snapchat premiered six years ago, users flocked to it, enthralled by its disappearing photos and fun editing options. It provided an outlet that didn’t require the same kind of polished curation ...

October 23, 2017
| by Jordan Gosselin

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Airline reputational woes go global

Posted by Jennifer Zingsheim Phillips
|Date: October 16, 2017
| 0 comments

Airline reputational woes go global

Over the past year, the air carriers in the US have been involved in multiple incidents that have compoun ...

Over the past year, the air carriers in the US have been involved in multiple incidents that have compounded the industry’s reputational woes. From dragging passengers off planes, a pilot ranting abou ...

October 16, 2017
| by Jennifer Zingsheim Phillips

| 0 comments

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5 Ways to make your brand more likable

Posted by Jordan Gosselin
|Date: October 2, 2017
| 0 comments

5 Ways to make your brand more likable

As a Millennial, I feel like psychologists and integrated marketers alike look at people my age like wild ...

As a Millennial, I feel like psychologists and integrated marketers alike look at people my age like wild animals you should be wary of spooking. Tons of studies, surveys, and articles seek to gain in ...

October 2, 2017
| by Jordan Gosselin

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Incorporating micro-influencers into PR programs

Posted by Jennifer Zingsheim Phillips
|Date: September 25, 2017
| 0 comments

Incorporating micro-influencers into PR programs

The rise of digital and social platforms has shifted the spotlight to influencer programs, but from an ov ...

The rise of digital and social platforms has shifted the spotlight to influencer programs, but from an overarching PR perspective, an influencer program is not a new concept. Back in the late ‘90s—wel ...

September 25, 2017
| by Jennifer Zingsheim Phillips

| 0 comments

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Three tips to improve your listening skills – and become a better communicator

Posted by Jennifer Zingsheim Phillips
|Date: September 14, 2017
| 0 comments

Three tips to improve your listening skills – and become a better communicator

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that i ...

When we talk about skills necessary for a communicator or PR practitioner, typically we get a list that includes items like: must be an excellent writer, able to communicate well through writing and s ...

September 14, 2017
| by Jennifer Zingsheim Phillips

| 0 comments

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Behavioral science – why a base understanding of it can be useful in PR

Posted by Jennifer Zingsheim Phillips
|Date: August 9, 2017
| 0 comments

Behavioral science – why a base understanding of it can be useful in PR

The primary objective of public relations work is to build “mutually beneficial relationships between org ...

The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentia ...

August 9, 2017
| by Jennifer Zingsheim Phillips

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The RFP process is a hiring process, so treat it like one

Posted by Jennifer Zingsheim Phillips
|Date: July 31, 2017
| 0 comments

The RFP process is a hiring process, so treat it like one

Few things seem to cause quite as much angst on the part of both clients and agencies as the RFP process. ...

Few things seem to cause quite as much angst on the part of both clients and agencies as the RFP process. Neither side is really ever happy with it, and yet it is as much a staple in the arena of publ ...

July 31, 2017
| by Jennifer Zingsheim Phillips

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PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

Posted by Jordan Gosselin
|Date: July 26, 2017
| 0 comments

PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, chall ...

In a recent post published on The Measurement Standard, Chip Griffin, CARMA's CEO of North America, challenged the notion that marketing has perfected their measurement efforts. According to Chip, PR ...

July 26, 2017
| by Jordan Gosselin

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PR Means Business [Webinar Recap]

Posted by Jordan Gosselin
|Date: July 19, 2017
| 0 comments

PR Means Business [Webinar Recap]

Public relations has undergone a dramatic makeover in recent years. The rise in social and digital media, ...

Public relations has undergone a dramatic makeover in recent years. The rise in social and digital media, a 24/7 media model, and new technology has driven significant change in the industry. On July ...

July 19, 2017
| by Jordan Gosselin

| 0 comments

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