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Does Pew’s State of the News Media report hold clues for PR pros?

Posted by Jennifer Zingsheim Phillips
|Date: July 17, 2017
| 0 comments

Does Pew’s State of the News Media report hold clues for PR pros?

In June, Pew released portions of its annual State of the News Media report. As always, it is full of int ...

In June, Pew released portions of its annual State of the News Media report. As always, it is full of interesting data that shows what is changing—and what isn’t—in the sphere of news media. Instead o ...

July 17, 2017
| by Jennifer Zingsheim Phillips

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Putting the public in public relations: PR is everyone’s job

Posted by Jennifer Zingsheim Phillips
|Date: July 5, 2017
| 0 comments

Putting the public in public relations: PR is everyone’s job

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavi ...

One of the side effects of social media’s rise is an understanding of how interconnected corporate behavior is to its public image. Almost any consumer-facing company has had an unhappy customer or tw ...

July 5, 2017
| by Jennifer Zingsheim Phillips

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PR means business: how communications firms are evolving [Webinar]

Posted by Jordan Gosselin
|Date: June 29, 2017
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PR means business: how communications firms are evolving [Webinar]

If you pulled a stranger off the street and asked them to name the key functions of public relations, you ...

If you pulled a stranger off the street and asked them to name the key functions of public relations, you’d probably hear a definition that’s lacking some key details. Perhaps even more difficult to d ...

June 29, 2017
| by Jordan Gosselin

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What PR professionals can learn from the New York Times’ transformations

Posted by Jordan Gosselin
|Date: June 28, 2017
| 0 comments

What PR professionals can learn from the New York Times’ transformations

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but ...

Even though it’s recently been deemed “the Failing New York Times,” the news giant has been anything but failing in the last year. Between breaking major stories and adding thousands of subscribers ea ...

June 28, 2017
| by Jordan Gosselin

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Still in style: Tips for a great PR office

Posted by Jordan Gosselin
|Date: June 26, 2017
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Still in style: Tips for a great PR office

A recent Media Bullseye article considered potential alternatives to the traditional PR workplace model. ...

A recent Media Bullseye article considered potential alternatives to the traditional PR workplace model. Among the suggestions were opting for a virtual firm, where all the employees worked remotely, ...

June 26, 2017
| by Jordan Gosselin

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CEO reputation and PR: How online challenges have intensified brand risk

Posted by Jennifer Zingsheim Phillips
|Date: June 22, 2017
| 0 comments

CEO reputation and PR: How online challenges have intensified brand risk

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have eth ...

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They ...

June 22, 2017
| by Jennifer Zingsheim Phillips

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How can PR demonstrate its value to prove it deserves larger budgets

Posted by Jennifer Zingsheim Phillips
|Date: June 12, 2017
| 0 comments

How can PR demonstrate its value to prove it deserves larger budgets

For the most part, the collapsing of silos between advertising, marketing, and public relations has been ...

For the most part, the collapsing of silos between advertising, marketing, and public relations has been a positive development for the practice of corporate communications. By better integrating mess ...

June 12, 2017
| by Jennifer Zingsheim Phillips

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5 Tips to spark creativity and improve writing

Posted by Jordan Gosselin
|Date: June 8, 2017
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5 Tips to spark creativity and improve writing

Writing can be a therapeutic, relaxing way to share ideas and express yourself. Or it can feel lik ...

Writing can be a therapeutic, relaxing way to share ideas and express yourself. Or it can feel like the emotional equivalent of slowly slamming your head in a door over and over again. If we’re ...

June 8, 2017
| by Jordan Gosselin

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Alternatives to the traditional 9-to-5 office-based PR workplace model

Posted by Jennifer Zingsheim Phillips
|Date: June 7, 2017
| 0 comments

Alternatives to the traditional 9-to-5 office-based PR workplace model

Media Bullseye recently ran a post about changing PR hours, which examined some of the problems that aris ...

Media Bullseye recently ran a post about changing PR hours, which examined some of the problems that arise when a standard workweek culture clashes with a 24/7/365 media environment. Among the problem ...

June 7, 2017
| by Jennifer Zingsheim Phillips

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Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Posted by Jordan Gosselin
|Date: June 1, 2017
| 0 comments

Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Warmer weather and longer days mean BBQs, outings to the beach, and dips in the pool. With summer in the ...

Warmer weather and longer days mean BBQs, outings to the beach, and dips in the pool. With summer in the US fast approaching, it’s time to collect a stack of good books and enjoy them in a hammock, at ...

June 1, 2017
| by Jordan Gosselin

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