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The loss of trust in media means trouble ahead for PR

Posted by Jennifer Zingsheim Phillips
|Date: December 27, 2017
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The loss of trust in media means trouble ahead for PR

The Reuters Institute for the Study of Journalism recently released a report that attempts to unearth why ...

The Reuters Institute for the Study of Journalism recently released a report that attempts to unearth why people have lost trust in mainstream media news sources. The multi-country study takes an unfl ...

December 27, 2017
| by Jennifer Zingsheim Phillips

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Airline reputational woes go global

Posted by Jennifer Zingsheim Phillips
|Date: October 16, 2017
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Airline reputational woes go global

Over the past year, the air carriers in the US have been involved in multiple incidents that have compoun ...

Over the past year, the air carriers in the US have been involved in multiple incidents that have compounded the industry’s reputational woes. From dragging passengers off planes, a pilot ranting abou ...

October 16, 2017
| by Jennifer Zingsheim Phillips

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Why media training matters

Posted by Jennifer Zingsheim Phillips
|Date: September 18, 2017
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Why media training matters

Media training has been around for a while now, and yet it’s still a process that some executives and oth ...

Media training has been around for a while now, and yet it’s still a process that some executives and others in the public eye try and resist going through. The reasons commonly cited are predictable ...

September 18, 2017
| by Jennifer Zingsheim Phillips

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CEO reputation and PR: How online challenges have intensified brand risk

Posted by Jennifer Zingsheim Phillips
|Date: June 22, 2017
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CEO reputation and PR: How online challenges have intensified brand risk

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have eth ...

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They ...

June 22, 2017
| by Jennifer Zingsheim Phillips

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The contentious relationship between PR and legal

Posted by Jennifer Zingsheim Phillips
|Date: April 27, 2017
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The contentious relationship between PR and legal

As multiple corporate crises have unfolded involving big brands during the past few weeks and months, we’ ...

As multiple corporate crises have unfolded involving big brands during the past few weeks and months, we’ve seen a fairly high level of criticism directed at the practice of public relations. Certainl ...

April 27, 2017
| by Jennifer Zingsheim Phillips

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CARMA Data Reveals Challenges for Big Pharma

Posted by Media Bullseye
|Date: October 24, 2016
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CARMA Data Reveals Challenges for Big Pharma

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the i ...

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the importance of reputation in the industry. Hosted by CARMA, which provides media insights and ana ...

October 24, 2016
| by Media Bullseye

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Is Any PR Good PR?

Posted by Jordan Gosselin
|Date: September 28, 2016
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Is Any PR Good PR?

We’ve all heard the old adage; “there’s no such thing as bad PR.” This statement is built on the belief t ...

We’ve all heard the old adage; “there’s no such thing as bad PR.” This statement is built on the belief that any PR, even if it’s bad PR, provides exposure that is ultimately useful. Despite the ubiqu ...

September 28, 2016
| by Jordan Gosselin

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Theranos and the media: a cautionary tale for PR

Posted by Jennifer Zingsheim Phillips
|Date: August 15, 2016
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Theranos and the media: a cautionary tale for PR

A lot of digital ink has been spilled chronicling the rapid rise and equally quick fall of Theranos and i ...

A lot of digital ink has been spilled chronicling the rapid rise and equally quick fall of Theranos and its founder, Elizabeth Holmes. This tale is instructive from the perspective of how changes in t ...

August 15, 2016
| by Jennifer Zingsheim Phillips

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PR and the Choppy Waters of Celebrity Endorsement

Posted by Jennifer Zingsheim Phillips
|Date: January 25, 2012
| (2) Comments

PR and the Choppy Waters of Celebrity Endorsement

We don't talk much about the celebrity endorsement/marketing side of PR here on Media Bullseye--mostly be ...

We don't talk much about the celebrity endorsement/marketing side of PR here on Media Bullseye--mostly because I tend to think that celebrity endorsement, while presumably effective considering its wi ...

January 25, 2012
| by Jennifer Zingsheim Phillips

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How to handle a bad Yelp! review

Posted by Jennifer Zingsheim Phillips
|Date: January 16, 2012
| (1) Comment

How to handle a bad Yelp! review

Within the last week, I've seen two instances of small business owners responding to bad Yelp! reviews in ...

Within the last week, I've seen two instances of small business owners responding to bad Yelp! reviews in ways that, to put it mildly, are not helpful to the long-term success of the individual busine ...

January 16, 2012
| by Jennifer Zingsheim Phillips

| (1) Comment

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