Social media matters. And not just for finding cat videos, sharing memes, and staying up-to-date on celebrities' relationships. Brands need to have a presence on social. Finding the channels your audi ...

The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Social Media,” with a subhead suggesting that data and privacy breaches might be to blame. It’s an inter ...

How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users priorit ...

If fake influencers are a problem for PR, what are we going to do with AI-generated fake influencers? There’s a saying that you should “fake it until you make it”—basically, play the part until you’re ...

Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news aggregat ...