In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated a ...
-
101 articles to help your 2017 PR, monitoring, and measurement planning
101 articles to help your 2017 PR, monitoring, and measurement planning
In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. Luckily, these industries promote content production, which pro ...
| by Jordan Gosselin -
September #MeasurePR Twitter Chat: Measurement Month Key Takeaways
September #MeasurePR Twitter Chat: Measurement Month Key Takeaways
The #MeasurePR Twitter chat in September featured a panel of measurement specialists- for a full list of ...
The #MeasurePR Twitter chat in September featured a panel of measurement specialists- for a full list of participants, see below- in recognition of AMEC’s Measurement Month. It was a fast-paced and li ...
-
Why the Lines Between PR and Marketing Continue to Blur
Why the Lines Between PR and Marketing Continue to Blur
Public Relations and Marketing have always worked closely together to achieve business objectives, but as ...
Public Relations and Marketing have always worked closely together to achieve business objectives, but as these industries continue to change and evolve with contemporary business culture, the divisio ...
| by Jordan Gosselin -
Measurement Challenges: How to investigate new platforms
Measurement Challenges: How to investigate new platforms
One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incr ...
One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incredible variety of new channels that emerge. First, we got comfortable with blogs, and then Twit ...
-
Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement
Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement
Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of thei ...
Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of their measurement practices. It makes sense: the social platforms are providing user data, which is ...
-
Advertising Goldmine: How to Craft Your Best Social Media Ad
Advertising Goldmine: How to Craft Your Best Social Media Ad
As social media continues to grow and thrive, it demonstrates its incredible value to the PR and marketin ...
As social media continues to grow and thrive, it demonstrates its incredible value to the PR and marketing industries. Specifically, social media has become an effective platform for online advertisi ...
| by Jordan Gosselin -
Find, Sift, Filter, and Sort–Addressing Content Shock
Find, Sift, Filter, and Sort–Addressing Content Shock
So, this is what happens when you wait more than 24 hours to write a blog post. Someone else writes it fo ...
So, this is what happens when you wait more than 24 hours to write a blog post. Someone else writes it for you. Okay--not exactly. But Shel Holtz has written a great piece challenging some of the poin ...
-
Guest Post — Social Media Lessons from 2013
Guest Post — Social Media Lessons from 2013
The following article is a guest post from Stacey Waxman. Stacey is a freelance writer who focuses on mar ...
The following article is a guest post from Stacey Waxman. Stacey is a freelance writer who focuses on marketing. Social Media Lessons from 2013 Although the big players of Facebook and Twitter still d ...
| by Stacey Waxman -
Effective social customer service starts with solid monitoring
Effective social customer service starts with solid monitoring
About two weeks ago, we tweeted out a link to a piece on Forbes about social customer service—why some co ...
About two weeks ago, we tweeted out a link to a piece on Forbes about social customer service—why some companies are good at it, and others are not—which referenced research done by Analyst Ashley Ver ...
-
When should the media ignore social channels?
When should the media ignore social channels?
For all of the benefits of social media, there are times when the controversy that is generated through a ...
For all of the benefits of social media, there are times when the controversy that is generated through a social channel is so silly, so shallow, and so worthless I wish it would be ignored. Unfortuna ...