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101 articles to help your 2017 PR, monitoring, and measurement planning

Posted by Jordan Gosselin
|Date: November 21, 2016
| (2) Comments

101 articles to help your 2017 PR, monitoring, and measurement planning

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated a ...

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. Luckily, these industries promote content production, which pro ...

November 21, 2016
| by Jordan Gosselin

| (2) Comments

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September #MeasurePR Twitter Chat: Measurement Month Key Takeaways

Posted by Jennifer Zingsheim Phillips
|Date: October 6, 2016
| 0 comments

September #MeasurePR Twitter Chat: Measurement Month Key Takeaways

The #MeasurePR Twitter chat in September featured a panel of measurement specialists- for a full list of ...

The #MeasurePR Twitter chat in September featured a panel of measurement specialists- for a full list of participants, see below- in recognition of AMEC’s Measurement Month. It was a fast-paced and li ...

October 6, 2016
| by Jennifer Zingsheim Phillips

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Why the Lines Between PR and Marketing Continue to Blur

Posted by Jordan Gosselin
|Date: October 3, 2016
| 0 comments

Why the Lines Between PR and Marketing Continue to Blur

Public Relations and Marketing have always worked closely together to achieve business objectives, but as ...

Public Relations and Marketing have always worked closely together to achieve business objectives, but as these industries continue to change and evolve with contemporary business culture, the divisio ...

October 3, 2016
| by Jordan Gosselin

| 0 comments

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Measurement Challenges: How to investigate new platforms

Posted by Jennifer Zingsheim Phillips
|Date: September 29, 2016
| 0 comments

Measurement Challenges: How to investigate new platforms

One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incr ...

One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incredible variety of new channels that emerge. First, we got comfortable with blogs, and then Twit ...

September 29, 2016
| by Jennifer Zingsheim Phillips

| 0 comments

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Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement

Posted by Jennifer Zingsheim Phillips
|Date: September 27, 2016
| 0 comments

Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement

Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of thei ...

Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of their measurement practices. It makes sense: the social platforms are providing user data, which is ...

September 27, 2016
| by Jennifer Zingsheim Phillips

| 0 comments

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Advertising Goldmine: How to Craft Your Best Social Media Ad

Posted by Jordan Gosselin
|Date: August 30, 2016
| 0 comments

Advertising Goldmine: How to Craft Your Best Social Media Ad

As social media continues to grow and thrive, it demonstrates its incredible value to the PR and marketin ...

As social media continues to grow and thrive, it demonstrates its incredible value to the PR and marketing industries. Specifically, social media has become an effective platform for online advertisi ...

August 30, 2016
| by Jordan Gosselin

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Find, Sift, Filter, and Sort–Addressing Content Shock

Posted by Jennifer Zingsheim Phillips
|Date: January 9, 2014
| 0 comments

Find, Sift, Filter, and Sort–Addressing Content Shock

So, this is what happens when you wait more than 24 hours to write a blog post. Someone else writes it fo ...

So, this is what happens when you wait more than 24 hours to write a blog post. Someone else writes it for you. Okay--not exactly. But Shel Holtz has written a great piece challenging some of the poin ...

January 9, 2014
| by Jennifer Zingsheim Phillips

| 0 comments

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Guest Post — Social Media Lessons from 2013

Posted by Stacey Waxman
|Date: January 8, 2014
| (1) Comment

Guest Post — Social Media Lessons from 2013

The following article is a guest post from Stacey Waxman. Stacey is a freelance writer who focuses on mar ...

The following article is a guest post from Stacey Waxman. Stacey is a freelance writer who focuses on marketing. Social Media Lessons from 2013 Although the big players of Facebook and Twitter still d ...

January 8, 2014
| by Stacey Waxman

| (1) Comment

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Effective social customer service starts with solid monitoring

Posted by Jennifer Zingsheim Phillips
|Date: July 31, 2013
| 0 comments

Effective social customer service starts with solid monitoring

About two weeks ago, we tweeted out a link to a piece on Forbes about social customer service—why some co ...

About two weeks ago, we tweeted out a link to a piece on Forbes about social customer service—why some companies are good at it, and others are not—which referenced research done by Analyst Ashley Ver ...

July 31, 2013
| by Jennifer Zingsheim Phillips

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When should the media ignore social channels?

Posted by Jennifer Zingsheim Phillips
|Date: August 8, 2012
| 0 comments

When should the media ignore social channels?

For all of the benefits of social media, there are times when the controversy that is generated through a ...

For all of the benefits of social media, there are times when the controversy that is generated through a social channel is so silly, so shallow, and so worthless I wish it would be ignored. Unfortuna ...

August 8, 2012
| by Jennifer Zingsheim Phillips

| 0 comments

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