If we are all going to rush to judgment, I hope we’re at least burning some calories while we are doing s ...
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Fried Chicken – Chick-Fil-A’s PR Crisis
Fried Chicken – Chick-Fil-A’s PR Crisis
If we are all going to rush to judgment, I hope we’re at least burning some calories while we are doing so. The Chick-Fil-A fiasco took a turn for the absurd today, with allegations that someone on th ...
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Social Media and Moneyball
Social Media and Moneyball
I haven't seen the movie (yet), but this post makes me want to. Go read it, it's great--an excerpt worth ...
I haven't seen the movie (yet), but this post makes me want to. Go read it, it's great--an excerpt worth calling out here: [...] If I see one more social media leadership position go by default to can ...
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Twitter Trouble
Twitter Trouble
What is it about Twitter that gets grown adults who should know better into trouble? Twitter’s not the on ...
What is it about Twitter that gets grown adults who should know better into trouble? Twitter’s not the only culprit either; social media seems to amplify the best and worst in people. ...
| by Mackenzie Bradley -
Talbots gets social media
Talbots gets social media
Short post today--but wanted to highlight a brand that seems as though it truly understands social media. ...
Short post today--but wanted to highlight a brand that seems as though it truly understands social media. Disclosure: I'm a fan, have a bunch of their clothes, and have one of their store loyalty poin ...
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How to handle a bad Yelp! review
How to handle a bad Yelp! review
Within the last week, I've seen two instances of small business owners responding to bad Yelp! reviews in ...
Within the last week, I've seen two instances of small business owners responding to bad Yelp! reviews in ways that, to put it mildly, are not helpful to the long-term success of the individual busine ...
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Can social media buzz predict the outcomes of presidential primaries?
Can social media buzz predict the outcomes of presidential primaries?
Social media has become an integral part of political campaigns, to the point that some folks believe tha ...
Social media has become an integral part of political campaigns, to the point that some folks believe that a candidate’s social media following or favorable online buzz correlates to that candidate’s ...
| by Mackenzie Bradley -
Papa John’s receipt fracas and social media response
Papa John’s receipt fracas and social media response
The latest round of damage control initiated in the wake of a Tweet involves pizza, a receipt, and an und ...
The latest round of damage control initiated in the wake of a Tweet involves pizza, a receipt, and an understandably irritated customer. But once again I'm left wondering if the entire situation shoul ...
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6 Ways to completely undermine your social media program
6 Ways to completely undermine your social media program
It's medicine with a spoonful of sugar day at Media Bullseye--time to take a look at some of the ways com ...
It's medicine with a spoonful of sugar day at Media Bullseye--time to take a look at some of the ways companies inadvertently undermine their own social media programs. All are fairly easy mistakes to ...
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Google’s Zeitgeist 2011 – What did you look for this year?
Google’s Zeitgeist 2011 – What did you look for this year?
I always enjoy the Google Zeitgeist end-of-year wrap up that shows us what we searched for over the cours ...
I always enjoy the Google Zeitgeist end-of-year wrap up that shows us what we searched for over the course of a year. It's a quick look at all that was important to us, for a time at least. Looking at ...
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6 Social media lessons from the dog (and one from the cat)
6 Social media lessons from the dog (and one from the cat)
I've been working in and around social media since 2006, and there's always something new to learn. Somet ...
I've been working in and around social media since 2006, and there's always something new to learn. Sometimes, just looking at old habits in new ways can be refreshing. ...