Tweet Share +1 ShareShares 6Facebook’s new political labeling rules are catching some unexpected fish in its net. Marketing Dive, and a number of other publications report that both Walmart and Procte...
Tweet Share +1 ShareShares 6We’ve written recently about crises because, well, they’re pretty common now. One recent article on Media Bullseye considers how to handle crises that aren’t the faul...
Tweet Share +1 ShareShares 7The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Social Media,” with a subhead suggesting that data and privacy breaches migh...
Tweet Share +1 ShareShares 3Could you identify a brand by their logo? Maybe, if they’re well-known enough. How about their slogan? I’m sure you know what company tells you to Just Do It or which resta...
Tweet Share +1 ShareShares 6Impressions are a surface metric that don’t provide much actionable information. PR professionals are starting to use “opportunity to see” as a more accurate descriptor of...
Tweet Share +1 ShareShares 6If I asked someone off the street to tell me something about millennials, some common themes would probably emerge. Namely, they’re entitled, demanding, and lazy. But these...
Tweet Share +1 ShareShares 6Summer is almost here, which means it’s time for Bill Gates’ annual reading list. He shared his list of five recommended books for summer reading last week—along with an am...
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